Some companies create public or internal company blogs. Even though companies generally already have a website, a company blog enables you to communicate with clients less formally and interact with them in real time.

Public blogs enable you to communicate with your clients directly and rapidly.

For example, a service provider can publish a post to inform its clients of a technical problem as soon as it occurs. Clients can then react to this online and you will avoid a barrage of calls to your switchboard.

Internal company blogs are reserved for in-company communication and enable you to monitor the “social climate” or atmosphere within your company by seeing how employees react to posts.

A company blog also facilitates communication between company employees. Uchrony specialises in setting up blogs and recommends using WordPress.

• Wordpress
  
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